• This year’s Super Bowl had no crypto-centered commercials, a huge difference from the previous year.
• The most prominent ad, featuring Larry David of „Curb Your Enthusiasm“ fame, was for FTX, a now defunct crypto exchange that is embroiled in scandal and fraud.
• The commercial drew criticism from social media users for being too pushy and potentially influencing how people think about crypto.
No Crypto Ads On This Year’s Super Bowl
This year’s Super Bowl had two football teams pitted against each other and a halftime show that ultimately caused controversy with some while really hitting chords with others. However, one thing was missing – crypto-centered commercials! Unlike the previous year where there were high numbers of these ads, this year marked an absence of them on television.
The Most Prominent Crypto Ad
The most prominent advertisement involved Larry David of „Curb Your Enthusiasm“ fame. It aired for the first time during the Super Bowl of 2022 and showed him playing historical versions of himself who are surprised when humans achieve big things like inventing the lightbulb. At the end of the commercial, he is told FTX is a good way for newbie customers to get into crypto but he responds with: Eh, I don’t think so, and I’m never wrong about this stuff. Never! The ad then said, „Don’t be like Larry,“ prompting people to get involved with the trading platform. Unfortunately at present most traders associated with FTX may wish they had been more like Larry as it has since gone bankrupt due to fraud allegations surrounding its founder Sam Bankman-Fried who is currently awaiting trial at his parents‘ home in Northern California.
Criticism Of The Commercial
The commercial received criticism from social media users accusing it of being too pushy and potentially influencing how people think about crypto investments or trades. One person wrote: “Larry David in a crypto ad is a pretty succinct answer to ‚Is it ever possible to have enough money?’” Another user posted: “Larry David being in a crypto commercial is the single most devastating thing to ever happen to me Please give me space to process.“
FTX’s Role In The Crypto Space
FTX has played an integral role in many problems that surround digital currency space particularly after its fall and subsequent volatility among world leading assets causing many people to feel it doesn’t deserve any airtime on television given how damaging their presence has been overall.